Schema markup: the 20-minute fix that makes Google understand your site
How structured data unlocks rich results — and why most sites skip it
“Rich results (star ratings, FAQs, sitelinks) are free upgrades in Google's search results. Schema is the key.”
Schema markup is structured data you add to your HTML that tells Google what your content means — not just what it says.
Without schema: Google reads your page and guesses whether it's a product, an article, a local business, or a recipe.
With schema: you tell Google exactly what it is, and Google can show enhanced "rich results" — star ratings, price ranges, FAQ dropdowns, event dates, breadcrumbs — directly in search results.
The types that matter most:
Organization — Tells Google your business name, logo, contact info, and social profiles. Every site should have this. Add it to your homepage.
WebSite — Enables the sitelinks search box that appears under your brand name in search.
Article / BlogPosting — Marks up your blog content. Helps with news carousels and "Top Stories" placement.
FAQPage — Turns your FAQ section into expandable dropdowns directly in search results. One of the highest-CTR rich result types available.
Product — Enables price, availability, and star rating display for e-commerce.
How to add it: The easiest method: add a JSON-LD script tag to your page's HTML head. It doesn't touch your visible content at all.
Example for Organization: { "@context": "https://schema.org", "@type": "Organization", "name": "Your Company", "url": "https://yoursite.com", "logo": "https://yoursite.com/logo.png" }
Test it with Google's Rich Results Test tool after adding. Most schema implementations take 20–30 minutes. The results are permanent.