The RankyPulse Blog

3 MIN

Why your SEO score doesn't matter

Every SEO tool gives you a score. Most of them are meaningless. Here's what to track instead.

“A score of 94 on a site no one visits is worthless. A score of 61 that's improving is everything.”

Feb 15Read more

8 MIN

Your LCP is 4.2 seconds. Here's how to fix it in an afternoon.

LCP (Largest Contentful Paint) is the most impactful Core Web Vital for rankings. Here's how to diagnose it, fix it, and verify the fix.

“Google has been penalizing slow sites since 2021. Most site owners still haven't fixed it.”

Feb 10Read more

How to write a meta description that actually gets clicked

Meta descriptions don't directly affect rankings — but they control whether anyone clicks on your result. Here's the formula that works.

“Your meta description is your ad in Google's search results. Most sites treat it like an afterthought.”

Feb 8Read more

6 MIN

Title tags: the 60-character decision that determines your ranking

Title tags are the #1 on-page ranking factor. Here's the exact framework for writing them — including what to do when Google rewrites yours.

“Your title tag is the single highest-ROI SEO element on your page. It's also the most commonly botched.”

Feb 5Read more

7 MIN

Internal linking is free SEO. Almost nobody does it right.

Internal links pass PageRank between your pages. Done right, they can lift underperforming pages without any new content or backlinks. Here's how.

“Every backlink you earn distributes authority across your site — but only if your internal links let it flow.”

Feb 1Read more

Redirect chains are silently killing your PageRank

A redirect chain is when URL A redirects to URL B which redirects to URL C. Each hop loses PageRank. Here's how to find and collapse them.

“Every hop in a redirect chain leaks PageRank. A three-hop chain can cost you 15% of a page's authority.”

Jan 28Read more

6 MIN

Schema markup: the 20-minute fix that makes Google understand your site

Schema markup tells Google what your content means, not just what it says. It unlocks star ratings, FAQ snippets, and sitelinks in search results — for free.

“Rich results (star ratings, FAQs, sitelinks) are free upgrades in Google's search results. Schema is the key.”

Jan 24Read more

robots.txt and sitemaps: the two files Google reads before anything else

robots.txt tells Google what to crawl. Your sitemap tells it what exists. Both are critical, both are often broken. Here's the definitive quick-fix guide.

“A misconfigured robots.txt is one of the most common causes of pages mysteriously disappearing from Google.”

Jan 20Read more

4 MIN

Broken links: small problem, surprisingly large SEO impact

404 errors don't just frustrate users — they waste your crawl budget and break the flow of PageRank through your site. Here's how to find and fix them fast.

“Every broken internal link is a dead end for both users and Google's crawler. They accumulate silently.”

Jan 16Read more

6 MIN

Mobile SEO checklist: 8 things to fix before Friday

Google uses the mobile version of your site to determine rankings — for desktop too. Here are 8 mobile SEO issues that can be found and fixed this week.

“Mobile-first indexing has been Google's default since 2021. Your desktop rankings are determined by your mobile experience.”

Jan 12Read more

How to read an SEO audit without getting overwhelmed

Most SEO audits return dozens of issues. Here's the exact framework for triaging them by impact, filtering out noise, and building a realistic action plan.

“The goal of an SEO audit isn't to fix everything. It's to find the 3 fixes that will move the needle this week.”

Jan 8Read more